Everything About Google Optimization

article by Srirangan

Have you set your sites high? No? Then it's probably time to stock up on some Google juice. For the uninitiated, this refers to how high a website ranks in Google's search results - the higher the ranking, the more juice.

Google juice, says Lesile Walker in The Washington Post, is all about links. The Internet search leader ranks sites based largely on the quantity and quality of other sites linking to it.

It's no wonder that a whole new industry - which calls itself "search-engine optimisation" - has arisen around mining the web for links and other page-tweaks that can help sites boost their Google rank and reel in more visitors.

But since it's getting harder and harder to influence Google results for popular searches, many consultants advise businesses to encode their sites with specialty phrases and keywords related to the business that people might type in the Google box.

Some search consultancies focus on getting editorial links for their clients, partly by creating feature articles that Web publishers will link to. It's called 'link-baiting'.

A two-step approach works best: first, test search terms relating to your business by purchasing Google ads for those words, which allows precise tracking of ad click-throughs and purchases.

After learning which search words yield the best results on ads, hire a consultants to embed those terms into their sites and buy links relating to them.

There are shady ways to get Google juice, too, but be careful - it could get your site booted completely out of the Google index. If you break the rules, the juice can turn to poison and lead to the Google death penalty.